A Lesson from Seth Godin: One a Day
One of my favorite marketing gurus, Seth Godin, wrote in his blog today about "the simple power of one a day." I thought it was so powerful, I included it below:
There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you've built a mountain. Here are some things you might try (don't do them all, just one of these once a day would change things for you): - Send a handwritten and personal thank you note to a customer - Write a blog post about how someone is using your product or service - Research and post a short article about how something in your industry works - Introduce one colleague to another in a significant way that benefits both of them - Read the first three chapters of a business or other how-to book - Record a video that teaches your customers how to do something - Teach at least one of your employees a new skill - Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world - Change something on your website and record how it changes interactions - Help a non-profit in a signficant way (make a fundraising call, do outreach) - Write or substiantially edit a Wikipedia article - Find out something you didn't know about one of your employees or customers or co-workers
Enough molehills is all you need to have a mountain.
Seth Godin is spot on! When I teach my marketing seminars, I tell folks all the time that marketing doesn't always mean spending a million dollars to spread the word about your business. The tips above are great ideas to get noticed without spending a fortune!
Try one of these and let me know how it goes....