MEET ME
Hi, I’m Luly.
I'm a no-nonsense business strategist, speaker, trainer, coach, and community builder who helps leaders design businesses and lives that light them up. A high-energy, heart-centered, and execution-focused leader, I empower women to ditch the guilt, align their work with their lifestyles, and take bold, unapologetic action.
With experience across corporate, nonprofit, and academic sectors, this feisty Cuban-American mom and wife brings a fresh, no-fluff approach to leadership, entrepreneurship, and work/life balance. I'm a master connector who thrives on helping women say YES to themselves through transformational coaching, mentorship, and community-driven programs.
As the author of the Amazon best-sellers Give Me a BOOST and Balance is Bull$h!t, a faculty member of Babson College's Goldman Sachs 10,000 Small Businesses program, and a trainer at Miami Dade College's Idea Center, I'm on a mission to shake things up and show others what's possible when they bet on themselves.
I partner with leading brands and organizations such as Procter & Gamble, Macy's, and Dell to deliver high-impact keynotes, workshops, and VIP days designed to elevate leaders and drive meaningful change. Whether I'm on stage, in a boardroom, or leading a mastermind, one thing is certain: I'm here to help others step into their greatness, own their power, and shine bright.
It took stepping back to see it. Investing in myself. Putting myself in a room full of women who had already been there and done that.
That room changed everything. That room is the reason I spend my life building rooms like it for other women.
Nearly twenty years later I am still doing the same thing: guiding, equipping and challenging women to figure out how they will use their gifts, so they make an impact and actually enjoy it.
Because I believe we are all born with gifts, in the form of skills, talents and abilities. And I believe it is our duty and our responsibility to share them with this world.
I failed at the version of success I built for myself.
WHAT I STAND ON
My Core Values
Celebrate
Everything
There is an opportunity to add a little sparkle to everything in life. To turn pain into possibility and give light to the darkness. I see the glass half full and inspire others to do the same with my contagious enthusiasm and energy.
Make it
Happen
My internal fire pushes me to do more so I can impact more. I motivate others to see the opportunities before them and take immediate action. There is no time like now and now is the time to get it done.
Attract
Authentically
I am a magnet for awesomeness. I eagerly exchange interests, experiences, successes, talents and shortcomings. I inject others with energy, build rapport and make meaningful connections.
Exchange
Insights
I enliven dry ideas, I turn events into stories, and I search for dramatic words and powerful word combinations to draw in the crowd and pique their interest, sharpen their world and inspire them to act.
Activate
Possibilities
I fall in love with potential and am always seeking the perfect configuration. I coordinate, arrange, produce and work with others to figure it out, maximize productivity and seek an opportunity for a better way.
My Career
With twenty years of diverse experience in marketing, events, speaking, and public relations in various industries, I founded Chispa Marketing, an interactive marketing firm in Miami. My clients included the South Beach Wine & Food Festival, Miami Dade College, Greater Miami Convention & Visitors Bureau, and Keyes Realtors.
The success of Chispa Marketing is a testament to my solid reputation as a marketing expert through the years. As Director of Marketing and Public Relations for Florida International University's Global Entrepreneurship Center, I managed dozens of conferences and seminars, directed all PR efforts, and spearheaded a major marketing campaign to promote alumni entrepreneurs. While at Warner Bros. Publications, I managed the marketing initiatives for a music curriculum developed by the music company and supported a national sales force of more than 100.
I began my career at the American Red Cross of Greater Miami & The Keys, where I managed community service campaigns, coordinated large-scale fundraisers, and served as an international spokesperson for the organization. This even included serving in New York City following the 9-11 tragedy, one of the highlights of my professional career.
Cuban-American
Growing up in Miami, the daughter of two Cuban immigrants, I was always told I had chispa (as in chees-pah). Literally translated, chispa means spark, but in the Hispanic community, particularly the Cuban community, it also describes a person who is dynamic, clever, vibrant and spunky, a firecracker.
My Cuban-American heritage came through when establishing my marketing firm, Chispa Marketing. This name was not only a tribute to my heritage, but also to the family that raised me, that struggled as immigrants when first arriving to this country, but then rising above to become educated and successful members of the community.
There is no better example of pride, work ethic and down-right guts. It also demonstrates my belief that you can't separate work and life, no matter how hard you try.
Family-First
Yeah, being a career woman is great and having so many supporters that believe in what you're doing is mind-blowing, but by far, one of my proudest accomplishments is putting my family first.
While embarking on my MBA, I discovered I was pregnant with my first son, George. Working a full-time (and demanding) job, a home, school and life in general was no easy feat, so I chose to leave my corporate job to an academic job. Even though I made less, the flexibility and benefits were ideal as a new mom. Soon after, Marcelo came along, and I found myself wanting more.
After 10 years in the hustle and bustle of marketing, I opted to become a consultant, with every intention on living my life as a stay-at-home mom, but still doing what I loved as a "side hustle." A mere six weeks later, I had four clients and Chispa Marketing was born.
TRAINS AND TEACHES AT
Come sit with us in Luly B. Land.
You’ll get notes from me, what I am learning, who is doing something worth copying and where the next room is.