I empower women who want to create more impact in their families and communities
with a blend of motivation, accountability and resources
so they can increase their impact while experiencing more joy.
I’m a feisty Cuban-American mom and entrepreneur with twenty years’ experience in marketing strategy, business consulting, and leadership.
Drawing from my experience in the nonprofit, academic, and corporate sectors as well as my own entrepreneurial journey, I help awesome women who wear a ton of hats get over the guilt, self-doubt, and fear that stops us from truly living the happy lives we are meant to enjoy.
I am blessed to share my message of empowerment, leadership, and confidence which has reached thousands of women all around the country, including clients and partners like Procter & Gamble, Macy’s, and Dell.
My CLIFTON STRENGTHS
Positivity Achiever Communication Woo Arranger
My COre Values
There is an opportunity to add a little sparkle to everything in life. To turn pain into possibility and give light to the darkness. I see the glass half full and inspire others to do the same with my contagious enthusiasm and energy.
“The more you celebrate your life, the more there is in life to celebrate.” – Oprah Winfrey
Make it happen.
My internal fire pushes me to do more so I can impact more. I motivate others to see the opportunities before them and take immediate action. There is no time like now and now is the time to get it done.
“Some people want it to happen, some with it would happen, others make it happen.” – Michael Jordan
I enliven dry ideas, I turn events into stories, and I search for dramatic words and powerful word combinations to draw in the crowd and pique their interest, sharpen their world and inspire them to act.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
I am a magnet for awesomeness. I eagerly exchange interests, experiences, successes, talents and shortcomings. I inject others with energy, build rapport, and make meaningful connections.
“Leave a little sparkle wherever you go.”
I fall in love with potential and am always seeking the perfect configuration. I coordinate, arrange, produce and work with others to figure it out, maximize productivity and seek an opportunity for a better way.
“When you have exhausted all possibilities, remember this - you haven't.” – Thomas Edison
With twenty years of diverse experience in marketing, events, speaking, and public relations in various industries, I founded Chispa Marketing, an interactive marketing firm in Miami. My clients included the South Beach Wine & Food Festival, Miami Dade College, Greater Miami Convention & Visitors Bureau, and Keyes Realtors.
The success of Chispa Marketing is a testament to my solid reputation as a marketing expert through the years. As Director of Marketing and Public Relations for Florida International University’s Global Entrepreneurship Center, I managed dozens of conferences and seminars, directed all PR efforts, and spearheaded a major marketing campaign to promote alumni entrepreneurs. While at Warner Bros. Publications, I managed the marketing initiatives for a music curriculum developed by the music company and supported a national sales force of more than 100. I began my career at the American Red Cross of Greater Miami & The Keys, where I managed community service campaigns, coordinated large-scale fundraisers, and served as an international spokesperson for the organization. This even included serving in New York City following the 9-11 tragedy – one of the highlights of my professional career.
Growing up in Miami, the daughter of two Cuban immigrants, I was always told I had chispa (as in chees-pah). Literally translated, chispa means spark, but in the Hispanic community, particularly the Cuban community, it also describes a person who is dynamic, clever, vibrant and spunky – a firecracker. My Cuban-American heritage came through when establishing my marketing firm, Chispa Marketing. This name was not only a tribute to my heritage, but also to the family that raised me – that struggled as immigrants when first arriving to this country, but then rising above to become educated and successful members of the community. There is no better example of pride, work ethic and down-right guts. It also demonstrates my belief that you can’t separate work and life, no matter how hard you try.
Yeah, being a career woman is great and having so many supporters that believe in what you’re doing is mind-blowing, but by far, one of my proudest accomplishments is putting my family first. While embarking on my MBA, I discovered I was pregnant with my first son, George. Working a full-time (and demanding) job, a home, school and life in general was no easy feat, so I chose to leave my corporate job to an academic job. Even though I made less, the flexibility and benefits were ideal as a new mom. Soon after, Marcelo came along, and I found myself wanting more…
After 10 years in the hustle and bustle of marketing, I opted to become a consultant, with every intention on living my life as a stay-at-home mom, but still doing what I loved as a “side hustle.” A mere six weeks later, I had four clients and Chispa Marketing was born.
Being a mom and a business owner is hard, but it’s not impossible. And in truth, my success would not have been the same without my family in my life. By sharing my expertise, challenges, and experiences, I hope to empower other women that they, too, can achieve success without having to sacrifice who they are, who they want to be, and how they want to live a joyous and fulfilled life.